TikTok Builds Itself Into An Ads Juggernaut

This year, TikTok is on track to make nearly $10 billion in ad revenue, more than double what it generated last year, according to estimates from the research company Insider Intelligence. TikTok’s ad revenue Likes kaufen Tiktok this year is expected to eclipse that of rivals like Twitter and Snap, although its business remains small compared with Google and Meta, which owns Facebook and Instagram.

TikTok is growing even as digital advertising is slumping in a global economic slowdown. The slowdown has hurt Snap, Google and Meta. And TikTok, though not immune, appears to be compounding its rivals’ woes by stealing business from them.

Snap recently called TikTok one of its “very large and very sophisticated competitors.” YouTube, which last month reported its first decline in ad revenue in at least three years, recently began placing ads in Shorts, its TikTok challenger. Mark Zuckerberg, Meta’s chief executive, named TikTok as a rival at least five times on an earnings call in February.Many advertisers have concerns about TikTok and its Chinese owners, its struggles with content quality and its problems with bot traffic. But companies keep flocking to the app, which says it has more than one billion users, because it appears to have reach and cultural cachet, particularly among young adults.

TikTok’s users spend an average of 96 minutes a day on the app — nearly five times what they spend on Snapchat, triple their time on Twitter and almost twice as much as their time on Facebook and Instagram, according to the data analytics company Sensor Tower.