How Do Mystery Boxes Work

As a company wanting to grow its online presence and customer base, you might wonder how mystery boxes can be a sustainable mystery boxes part of your business plan. Ideally, each customer who receives a mystery box should have equal odds of gaining any of the products associated with the box. Safeguards should also be in place to ensure everyone has the same chance of receiving the most coveted item. Without a fair and transparent system, companies can risk losing their brand’s credibility.

The way to develop this system is largely based on the size of your company, how many goods can be included in the mystery box, and how many mystery box purchases you anticipate. Simple algorithms are the best way to answer these questions for most companies, though you also need to consider customer preferences in your algorithm. Along with the potential to directly make money on each box, the most significant benefit of participating in the mystery box trend is growing your brand’s visibility and customer base.

To make money on your mystery boxes, be sure that the average cost of the box itself balances out the high- and low-end expenses of the products you selected if you plan on paying for the mystery box products. In this scenario, you pay for the individual products and the consumer pays for the mystery box as a whole. Depending on how you source your products and price your mystery box, you can set yourself up for decent profits on each box.